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Customer Service

Customer Service

The Modern Customer - Overview

I AM YOUR CUSTOMER

Satisfy my wants with personal attention and a friendly manner and I will become your walking advertisement of your products and services. Ignore my wants, show inattention, poor manners and carelessness and I will simple cease to exist, as far as you are concerned.

The Article

I AM SOPHISTICATED

A lot more so than I was a few years ago. I have grown accustomed to better things. I have money to spend. I am an egotist. I am sensitive.

I AM PROUD

My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciate my business. After all, when I buy your products and services, my money is feeding you.

I AM A PERFECTIONIST

I want the best I can get for the money I spend. When I criticise your products or services – and I will to anyone who will listen when I am dissatisfied – take heed. The source of my discontent lies in something you or the products you sell have failed to do. Find that source and eliminate it or you will lose my business and that of my friends as well.

I AM FICKLE

Other businesses continually beckon me with offers of more for my money. To keep my business, you must offer something better than they.

“I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting you, your products and services above all others”

Bob Evans, CEO UK, FREEDOM Business Coaching Ltd

© 2009 FREEDOM Business Coaching Ltd

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You can, as long as you include this complete statement with it: Freedom Business coaching the leading Business Coaching Brand in the US & UK supplying business knowledge and support to help you grow your business. If you're ready to unlock your potential, create wealth and find financial freedom, from your small business, get your FREE tips now at http://www.freedombusinesscoaching.com

Action Points

Business Coaching in Liverpool. Bob Evans - MD FREEDOM Business Coaching Ltd specialising in business coaching and mentoring in Liverpool and throughout northwest

To get the best use out of this article, my recommended action points are:

  1. 1. Carry out a customer perception survey. Find out what your customers think of you now.
  2. Be aware of your customer touch points. These are the interactions your customers have with you.
  3. Make each touch point an exceptional experience for your customer.

If you would like us to support and guide you through the business turaround process please give us a call.

Bob Evans Your Business Coach

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