I AM SOPHISTICATED
A lot more so than I was a few years ago. I have grown accustomed to better things. I have money to spend. I am an egotist. I am sensitive.
I AM PROUD
My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciate my business. After all, when I buy your products and services, my money is feeding you.
I AM A PERFECTIONIST
I want the best I can get for the money I spend. When I criticise your products or services – and I will to anyone who will listen when I am dissatisfied – take heed. The source of my discontent lies in something you or the products you sell have failed to do. Find that source and eliminate it or you will lose my business and that of my friends as well.
I AM FICKLE
Other businesses continually beckon me with offers of more for my money. To keep my business, you must offer something better than they.
“I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting you, your products and services above all others”
Bob Evans, CEO UK, FREEDOM Business Coaching Ltd
© 2009 FREEDOM Business Coaching Ltd
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